"Material innovation is the foundation of product innovation"

"Innovation is the vitality of the product."

"Is the end product have a core competitive advantage, depending on the technology of fiber, so the fiber of the textile industry is as important as the chip of the electronics industry."

"The scientific and technological sense of fabrics requires the support of upstream fiber materials. China's fiber epidemic trends have set up bridges for fiber enterprises and clothing brands, introducing more quality fibers to end brands, and fundamentally satisfy end-branded fibrous materials. need"

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A sentence from the end brand's discourse to the importance of improving the competitive advantage of terminal brands, and has determined the initiative of China's fiber epidemic to implement the "three products" strategy.

July 8-15, the road of fiber - 20121 China Fiber Fashion Docking exchange activities into Li Ning Sports Goods Co., Ltd., Quanzhou Mulu Sports Goods Co., Ltd., TX (China) Co., Ltd., 36 (China) ) Co., Ltd., Anta Sports Goods Co., Ltd., Fujian Brand Fashion Technology Co., Ltd., Jiu Muwang Co., Ltd. and other end-end brands have conducted a fiber company and terminal brand supply chain procurement, face accessories development, merchandise planning and other relevant departments Docking communication, transmitting fiber varieties, new products to terminal brands, clearer the product development needs of terminal brands, and promotes the collaborative innovation of terminal brands and fiber companies.

Harvest one:

Close distance show China's fiber innovation strength

my country's production of chemical fibers accounted for more than 70% of the world, and ranking first in the world. At the same time, domestic fiber companies have continuously increased the research and development of new fiber products, reflecting the high performance, multi-function, lightweight, comfort, greening of fibrous materials. However, many terminal brands are not understandable to the development level of domestic fiber enterprises and innovation, and there is still an inherent cognition. The fiber road activity has built a stage of China's fiber to show its innovative strength, effectively improve China's fiber in the communication power of the garment.

Gauge

As the head of the Director of the Director of the Purchase Center, the head of the relevant departments said: "From a vintage sewing machine to become a leading brand that subverts the Chinese men's clothing industry, it is derived from countless fashion innovation. This time docking exchange Let the company know more about the innovation development of the fiber, especially through the "China Fiber Trend Report", we are very interested in innovative fibers released, accomplishing the company 'innovative fashion' concept. "

Gauge

China fiber epidemic trend: "Encyclopedia" in the field of fiber

Wang Yongsheng, deputy director of the China Chemical Fiber Industry Association Market Promotion, introduced that China's fiber epidemic trends will collect a large number of fiber pop elements, divided into different categories, advanced, differentiated, functional, era, etc., and then refer to fiber indicators System, such as development technology, energy-saving and emission reduction, market prospects, etc., eventually form release themes and content. Publishing activities use a modular combination to conduct a full range of publicity. Since 2012, the Chinese fiber epidemic trend has released more than 200 kinds of fiber products, and more than 400 fiber companies, leading China's fiber in technology innovation, green development, fashion cross-border, international influence, etc. To display the most thermal, most technological, and most market potential fiber varieties to the downstream field. "We have always paid attention to China's fiber epidemic trends, the annual" China Fiber Trend Report "is like the 'Encyclopedia' in the field of fiber, you can find a lot of new fibers here, providing competition for the company's product innovation. Advantages upstream raw materials. "Senior Director Yang Hong, the advanced director of Children's clothing product system, said.

Hua Feng Chemistry: Millennium Spandex Elastic New Technology

Huafeng Chemical Co., Ltd. is a listed company in China. It has Wenzhou and Chongqing two major spandex production bases. The production scale ranks first, the world's first, with Zhejiang Huafeng Fiber Research Institute, national postdoctoral workstation Focus on the R & D and industrialization of differentiated spandex products. Huafeng Chemical Fabric Engineer Zhao Yuyun introduced the company's spandex brand - Millennium, including ultra-resistant chlorine, acidic, antibacterial spandex, high-elastic black spandex, comfortable spandex, absorbent quick-dry spandex, regenerated spandex, low temperature styling spandex , Biological algeneous function and environmental protection series. For example, acidic can be high, high color fastness, low color fastness, low constant temperature, energy saving reduction; antibacterial spandex introduction of broad-spectrum activity in high molecules, so that spandex and even finished fabrics have lasting The antibacterial effect; high-elastic black spandex is excellent in high temperature resistance, and can significantly improve the fabric ordered phenomenon; low temperature stereospent type is high, can withstand the type of type temperature range, can be used with polypropylene, polylactic acid fiber, etc. to high temperature sensitive fibrous materials Regenerated spandex reducing the hazard caused by the production of waste on the environment in ensuring product quality and performance, and has a GRS certification tag.

Tongkun Group: "Wal-Mart" in the Chinese polyester filament industry

"Things, Lisu Minsheng", Tongkun Group Co., Ltd., adheres to the maintenance of the main industry, and now has 8.3 million tons of polyester smooth year production and processing capacity, living in the world's polyester filament enterprise capacity and production The first; the construction of Zhejiang Tongkun New Materials Research Institute Co., Ltd., with original research, application and transformation around the frontier and common technologies. Li Guoyuan, Manager of Tongkun Group Market Service, shows the company's five series of products - green source, velvet, bomb rhyme, colorful silk, Kang Yi. Among them, the bombing rhyme series is mainly passed through PET / PTT, PET / PBT two-component compound spinning, etc., which gives the product permanent elasticity and memory function, so that the fabric is elastic, stainable, anti-wrinkle, absorbent and wicking; Kang Yi silk series The products are mainly used to add functional raw materials such as mica, coffee carbon, antibacterial and other functional materials such as mica, coffee carbon, anti-bacterial or graphene to meet the pursuit of warmth, beautiful, fashion, and the new potential demand; green source silk series The products are based primarily on the protection of global environment, including social responsibility of sustainable development, including regenerative circulation wire, stocky liquid wire, etc.

Harvest 2:

Fiber material is already a terminal brand competition

In docking communication, it is not difficult to find that domestic clothing brands are very concerned about the ultimate segment, such as special step focus running equipment, leisure sports, Jiu Mu Wang is "Building the world's best pants" for brand mission, and this extreme The core competitiveness is material innovation. "Is the end product have a core competitive advantage, depending on the technology of fibers, the fiber of the textile industry is as important as the chip in the electronics industry." It can be said that the fibrous material is a high-end brand competition.

Mulu: Material innovation is the foundation of product innovation

Mulu is a supply chain service company that focuses on yoga / fitness apparel, which is highly focused on the development and production of sports functional fabrics and is committed to building a famous brand of Chinese fashion. At present, Mu Tu mainly serves major e-commerce platform customers and internationally renowned sports brands, providing e-commerce customers with high-end yoga fabric fabric preparations and small orders, providing the development of yoga clothing, OEM / ODM and other services. Wen Liu, general manager of Mulu, said that material innovation is the basis of product innovation, to strengthen the research and development of fabric quality control and functional fabrics, we set up Quanzhou Mulu Textile Technology Co., Ltd. in 2019, aimed at the field of fiber materials Innovation demonstrates on end products and continuously providing consumers with high quality products. For example, Mu Tu's textile uses graphene polyamide 6 fiber, and the spandex is covered with a double-sided elastic yoga fabric, underwear fabric, high-end running trousers fabric, military training service fabric and other products, with antibacterial deodorant, anti-UV, low temperature Far infrared, high high-strength, high resistance, etc., is well received by consumers.

361 °: Innovation is the vitality of the product

361 ° is a comprehensive sporting company integrating brand, R & D, design, production and distribution, including sports shoes and related accessories, children's wear, high-end outdoor outdoor. As one of the best annual partners in China's fiber, 361 ° has been actively understanding new technology, new technology, new trends in the fiber industry, through in-depth cooperation with upstream fiber companies, will be published in China's fiber epidemic trends. In the development of end product development, it has an important role in facilitating the development trend of industry and optimizing brand products. 361 ° Clothing Material Technology Center Director Tian You believe that innovation is the vitality of the product, extending the innovation of the fiber to the apparel to achieve technology and green empowerment. For example, 361 ° use regenerated cellulose fibers, PTT / PET composite elastic fibers and cotton bomb woven fabrics, clear texture, flat layers, not wrinkled, and have comfortable elasticity, excellent reply, excellent The size of size stability has created good market benefits and catering to green and environmentally friendly philosophy.

Jiu Mu Wang: Good fabric needs the support of upstream fiber materials

Jiu Mu Wang focused on the field of men's trousers for 32 years, with "Building the world's best pants" as the brand mission, with "leading the Chinese men's trousers, becoming the king of the world" as the brand vision, specializing, precision, leading, accumulation, innovation, hot sale The core advantage of six major brands, such as accumulating 12 million human data, becoming a Chinese men's trousers standard participating in the formula; research on high-elastic fabric, 4 times the stretching of ordinary fabrics; men's trousers sell 100 million, sold every 7 seconds 1 bar. With the global perspective, integrate industry resources, Jiu Mu Wang is condensed to create "four good" pants, that is, the fabric is good, the version is good, the style is good, the process is good, the ultimate single product, the small black pants, using high-elastic fabric, Comfortable, wild, easy to manage, let consumers enjoy quality products. The person in charge of the supply chain of Jiu Mu Wang Joeong University of Jiu Mu Wang said that the fabrics need to support the upper and flexible materials, China's fiber epidemic trends have built bridges of fiber enterprises and clothing brands, introducing more quality fibers The terminal brand can fundamentally meet the needs of the end brand on fibrous materials.

Shi Square: Creating green brands with new fibers

"The clothing is not just the product, it is a responsibility." Polylactic acid is mainly fermented from corn, straw or the like, and turns into polylactic acid fibers after spinning, and finally made in a particular environment. It is naturally degraded within 1 year. As early as June 2020, Shi Jie introduced the world's first polylactic acid windbreaker, and the polylactic acid ingredients accounted for 19% in the whole windbreaker fabric, and realized the mass production of polylactic acid products. In June this year, Eshi released a new product-polylactic acid T-shirt, which increased the proportion of polylactic acid components to 60%. According to reports, Shi Jie planned to be listed in the second quarter of 2022, and the polylactic acid ingredient will further increase to 67%. The same year will be listed in the same year, and there will be 100% pure polylactic acid windbreaker. Really realize from nature, to nature . Through research and development of a series of environmentally friendly family products as the core of polylactic acid materials, special steps actively implement national "carbon neutral" "carbon peaks" and other policies to sustainable fashion.

Harvest three:

Clothing Terminal Wishes and Fiber Site Association

The docking exchange activities have been widely involved in the leadership leaders of terminal brand decision-making, procurement, research and development, and planning, through the sharing of fiber terminal trends and innovative achievements, let terminal brands to review China's fibers in a new perspective, and then I am willing to pay for the innovation solution proposed by China Fiber Enterprises. In docking exchange, terminal brands have discreced to discuss in-depth discussions from the related issues and specific R & D needs of fibrous material applications and China's fiber epidemic, and Tongkun Group have collided with joint research and development and cooperation. sex.

Clothing terminal: Check China Fiber in a new perspective

With the mission of "igniting passion" with exercise, it has stimulated people's breakthrough desires and strength, and Li Ning is committed to the creation of professional sports supplies, and strives to make the exercise to change life and pursue a higher breakthrough in higher realm. The relevant person in charge of Li Ning product design said, from the perspective of function, we pay more attention to the comfort and protection of the product. This docking exchange enables the company to have a further understanding of innovative research and development in the field of fiber materials. In the future, there is more choices in product design. At the same time, the company will pay more attention to sustainable fibers to provide consumers with green products.

Li Ning

"To do a good brand, on the one hand, we must build a supply chain, integrate high-quality fiber, fabric supplier, on the other hand, there is a core product, through research and development cooperation with colleges, enterprises, etc., continuously improve R & D capabilities." Yang Hong, senior director of service system system, said. By facing the face-to-face dialogue, the company's strengths of Huafeng Chemical, Tongkun Group vertical extension industrial chain are in line with the level of research and development levels, which is in line with the needs of their own brands.

Anta

The relevant person in charge of Anta Material R & D said that from 1991 to 2021, Anta is more than surpassing. Our brand positioning is a professional sports brand "the ultimate price-priced price" leading to scientific and technological innovation. In order to enhance the brand independent innovation ability, the company specializes in research and development teams for new materials. This docking exchange allows us to make more understanding of China's fiber epidemic trends and the innovative fiber products of Huafeng Chemical, Tongkun Group, and look forward to future product development. More communication, synergistic innovation from the source of fibers.

Anta

Fiber start: Walking the fiber road longer and farther

"I hope that the activities of fiber will continue, on the one hand, through the interaction between fiber companies and terminal brands, let us know more about the downstream and consumer demands, and thus demand-oriented, constantly improve fiber performance and enlightenment of new products. On the other hand, this authority platform increases the confidence of China's fiber to China's fiber. At the same time, it is also hoped that the end brand will go to the fiber company to take a walk, see, understand the production and research and development of fiber enterprises in the field.提 宝 贵. "Wang Jianbo, director of Huafeng Chemical Market.

Li Guoyun, Manager, Tongkun Group Market Service, said that the fiber road activities let the company have formally, the contact of the terminal brand, in line with the company's market promotion and future development strategy, which is conducive to the company to establish a stronger upstream industry cooperation chain . Next, we will join the R & D staff of Zhejiang Tongkun New Materials Research Institute Co., Ltd., consolidate the achievements of fiber road activities, and will take longer and farther away, and then help Tongkun. China fiber epidemic trend is in domestic fiber. Play more utilities to the promotion of the downstream field.

"How to drive China's fiber development with terminal brands, with innovative fiber to help end brand competition advantages is the development focus of China's fiber epidemic trend." Said the deputy secretary general of the China Chemical Fiber Industry Association. In the future, through the implementation of "three products" strategy, compliance with the big trend of the rise of domestic consumer markets, closely crane domestic "double cycle" strategic opportunities, China's fiber epidemic trends will continue to enrich the industry chain upstream new product application development docking and brand promotion model To create a fiber brand with international influence, promote the strong combination of fiber brands and end brands.