On October 13th, the 2025 Silk Road Cloud Dress · Colorful Yunnan Ethnic Costume Culture Festival was inaugurated, and the third Chuxiong Fashion Week · China International Fashion Week was jointly launched. On the same afternoon, a cultural industry promotion symposium of Yunnan Province was held in Chuxiong Yi Autonomous Prefecture, Yunnan Province. Over a hundred experts and scholars in the cultural field, entrepreneurs, as well as leaders from relevant provincial departments and some prefectures and cities in the province gathered together to exchange and share good experiences and practices in the development of the cultural industry, and jointly explore new ideas and measures to solve development problems and stimulate industrial vitality.

At the meeting, 12 invited guests closely centered on the theme of "Innovation and Creation of Intangible Cultural Heritage, Cultural Going Global", and made exchange speeches on hot issues such as how to leverage advantages to help Yunnan's intangible cultural heritage go global, how to promote international exchanges and external dissemination of Yi embroidery, and how to drive the high-quality development of Yi embroidery and other cultural industries with the dual wheels of "media + think tanks". They accurately diagnosed the problems and provided effective solutions It not only has theoretical height, practical depth, but also academic breadth.

In recent years, Chuxiong Prefecture has been committed to exploring industries from its culture and promoting cultural inheritance through industries. It has established a special task force for the Yi embroidery industry, formed a cultural development group, and launched 11 measures including "Yi Embroidery Loan", "Yi Embroidery Protection", "Yi Embroidery Mail", and "Yi Embroidery Standard". It has also implemented the country's first "Chuxiong Yi Embroidery Hand Embroidery Group Technical Standard" and built the country's first Yi embroidery product trading center. Realize the three major transformations from "embroidery products to commodities, embroidery pieces to business cards, and fashion shows to markets".

A total of 77 Yi embroidery workshops and 513 village-level embroidery workshops have been built throughout the prefecture, forming an industrial network where "regions have parks, counties have enterprises, towns have workshops, and villages have embroidery workshops". This has truly achieved the goal of "embroidery on fingertips, income increase without leaving home". The average annual income increase of 60,000 embroiderers has reached up to 40,000 yuan, and more than 2,000 disabled embroiderers have found employment nearby.

The Chuxiong Fashion Week, which has been successfully held for two consecutive years, has received over 3.41 billion views across all online platforms. The upgraded version of the Chuxiong Fashion Week, "Silk Road Cloud Fashion · Nanbo Fashion Week", has achieved 1.65 billion views on all online topics. The Beijing promotion event of the 2025 Silk Road Cloud Dress · Colorful Yunnan Ethnic Costume Culture Festival has received endorsements from people from many countries. With over 270 million clicks, it has upgraded Yi embroidery to a "world language" and attracted the attention of 458 global media outlets including the Associated Press and AFP.

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