From July 23 to 26, 2026, Thirteen Rows International Exhibition will launch the fourth professional apparel industry event—"Hui Chao" 2026 Winter Joint Order Fair. Leveraging Guangzhou's well-established garment industry foundation, the fair connects southern original sources with northern end markets and links domestic distribution with cross-border trade. It brings together apparel designers, secondary wholesalers, chain brand buyers, and cross-border trade professionals from across China in Guangzhou, simultaneously releasing signals about the domestic autumn-winter apparel consumption market. The event also officially announces the overseas expansion plan for Vietnam's inaugural Cross-Border Fashion Expo in December, establishing a new dual-circulation business model of "domestic ordering + cross-border export," further solidifying Guangzhou's position as a global fashion industry benchmark. 

As a major seasonal sourcing event that has consistently delivered value across the industry, this year's "Hui Chao" Winter Joint Buying Fair marks the fourth professional apparel exhibition organized by Thirteen Rows International Exhibition. Over four editions, the fair has evolved beyond its initial role as a simple sales platform to become a core trading hub influencing the nationwide apparel distribution market. Each edition brings together over a hundred original fashion brands and suppliers covering full categories such as knits, women's wear, and light luxury casual wear, precisely connecting with procurement needs from offline wholesale markets, live-streaming e-commerce platforms, and chain retail stores across provinces and cities. The event effectively integrates the entire apparel supply chain—from production and wholesale to retail—revitalizing Guangzhou’s garment wholesale industry. It also drives growth in upstream and downstream supporting sectors including fabric supply, logistics and warehousing, advertising design, and exhibition services, injecting strong momentum into stable growth for the apparel distribution sector throughout South China and beyond. Moreover, it exerts significant influence on domestic apparel market trends, autumn-winter pricing, and industry fashion directions. 

Currently, Guangzhou is striving to build its urban brand as "One City, Two Capitals, Three Hubs," accelerating the branding, premiumization, and internationalization of the fashion consumer goods industry, and jointly establishing itself as an international fashion capital. As the origin of domestic apparel sourcing and wholesale, Thirteen Rows has long held a central position in setting global fashion trends. This year's "Hui Chao" Winter Joint Order Fair closely follows the 2026 Fall/Winter international fashion trends, showcasing a diverse range of winter collections including knitted textures, retro relaxed styles, neo-Chinese aesthetics, and everyday commuter wear. The event brings together cutting-edge fabrics, innovative weaving techniques, and original design silhouettes from around the world. Buyers and wholesalers from across China’s provinces and cities, as well as from Southeast Asia, Europe, and North America, gather at the fair to complete one-stop product selection, bulk ordering, and supply chain collaboration. Leveraging Guangzhou’s unique advantages in industrial clusters and foreign trade ports, the fair seamlessly integrates domestic and cross-border sourcing needs, enabling global buyers to simultaneously capture the latest winter fashion trends. This further strengthens Guangzhou’s distinctive position as the core hub for global apparel sourcing and procurement. 

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